Creating the guide to the greatest sporting event on earth.
Match of the Day is arguably television's best-known football brand, so when Interact Publishing asked us to design the ‘BBC Match of the Day Guide to the World Cup' we were delighted.
Lots of new titles were expected to be launched in the run up to the largest sporting event on the planet, all competing for the same sales. Our remit was to make the MOTD book stand out in this incredibly competitive arena.
